If your company has a large volume of information, but you don't know how to interpret it, you're missing out on a world of opportunities.
Companies currently have access to more data than ever before, but, What good is that information if nobody knows how to interpret it?
Right here between the data narrative, a tool that transforms numbers into strategic decisions, benefiting your business and its customers.
What is data storytelling?
Data storytelling is the art that business analysts have to tell clear and persuasive stories, based on real information, allowing senior management to understand them quickly.
So, a good business analyst isn't going to simply say, "Surveys indicate that 68% of customers abandon the buying process in the final stage."
It will focus on construct a narrative that not only provides the context, but also offers a concrete solution, such as:
“Three out of four customers are abandoning their shopping carts right before checkout. This indicates a bottleneck in the shopping experience. By optimizing the checkout process and offering better payment methods, we can significantly increase our sales.”
How does data storytelling benefit your business?
• You will make faster and more effective decisions: By having the data organized into a clear story, your teams will be able to react immediately, making decisions based on concrete facts, without wasting time.
• You will increase your customers' satisfaction: Understanding what they want and need, in order to offer them products or promotions at the ideal time.
• You will discover new opportunities: Data storytelling will be your ally in analyzing market trends and discovering unexplored business niches or improving your current offering.
• You will reduce risks and losses: By understanding patterns or problems, you will anticipate and minimize any negative impact that affects the reputation of your brand, product, or service.
• You will improve communication between areas and teams: Everyone will easily understand the information, so they will align their strategies and work towards the same goal, improving results.
How do business analysts create this narrative?
• Knowing your audience and adapting the story to what they need to hear.
• Focusing in information that adds value and helps answer key business questions.
• Contextualizing the data by explaining what they mean, what they are being accused of, and how they affect the business.
• Ensuring effective visualization with simple and attractive graphics that highlight key information.
• Including a specific action that helps to solve the problem.
At Zenta, we're ready to help you accelerate your business